Chopstix eyes at-home consumption with first retail product launch

The brand is launching a cooking sauce range called Wok Pot.

Asian-inspired QSR brand Chopstix launched its first retail product Wok Pot range in over 500 Iceland & Food Warehouse stores across the UK.

Developed and brought to market in collaboration with Chopstix's partners AAK Foods and Brandship, the new cooking sauce pots provide consumers with an opportunity to recreate signature flavours at home.

The new ‘Wok Pots’ are available in two variants Sweet and Sour and a Teriyaki, staple sauces of the Chopstix menu. The new retail range is priced at £2 a box.

“Launching in retail is an important step in our ambition to bring the Chopstix brand and our signature flavours to even more people in the UK, and brand extension through new product development such as this will be critical in us achieving these long-term goals,” Elio Elia, Head of Product at Chopstix.