Creams expands into Egypt with first int’l franchising deal

The agreement will result in 22 stores in the country over the next five years.

Creams has signed its first international franchise partner with Cairo-based hospitality business Mori International, which will see 22 new stores over the next five years in Egypt.

Creating approximately 500 jobs for the country, the openings will include full size stores and kiosk formats, the 100-strong dessert café chain said.
 
Mori International will open the first Creams Cafe in December in Cairo’s Garden 8 shopping mall, which will span 3,000 sq. ft and accommodate 120 covers.

“We are delighted to have found a like-minded, seasoned multi-site operator like Mori International, to grow the brand in Egypt – they are as passionate about desserts and innovation as we are!” Creams Cafe founder and CEO Adam Mani said.

Creams’ expansion into Egypt is the first of several international agreements “in the pipeline”, the company said.