, UK

Creams expands into Egypt with first int’l franchising deal

The agreement will result in 22 stores in the country over the next five years.

Creams has signed its first international franchise partner with Cairo-based hospitality business Mori International, which will see 22 new stores over the next five years in Egypt.

Creating approximately 500 jobs for the country, the openings will include full size stores and kiosk formats, the 100-strong dessert café chain said.
 
Mori International will open the first Creams Cafe in December in Cairo’s Garden 8 shopping mall, which will span 3,000 sq. ft and accommodate 120 covers.

“We are delighted to have found a like-minded, seasoned multi-site operator like Mori International, to grow the brand in Egypt – they are as passionate about desserts and innovation as we are!” Creams Cafe founder and CEO Adam Mani said.

Creams’ expansion into Egypt is the first of several international agreements “in the pipeline”, the company said.

Follow the link for more news on

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

QSR Media UK Conference & Awards now underway
Restaurant brand leaders have converged in Britain’s premiere live event for the QSR and fast casual restaurant industry.
Promotions
Black Sheep Coffee to make Liverpool debut
The opening is part of three new additions to Liverpool ONE’s F&B line-up.
Operations