Creams expands into Egypt with first int’l franchising deal

The agreement will result in 22 stores in the country over the next five years.

Creams has signed its first international franchise partner with Cairo-based hospitality business Mori International, which will see 22 new stores over the next five years in Egypt.

Creating approximately 500 jobs for the country, the openings will include full size stores and kiosk formats, the 100-strong dessert café chain said.
Mori International will open the first Creams Cafe in December in Cairo’s Garden 8 shopping mall, which will span 3,000 sq. ft and accommodate 120 covers.

“We are delighted to have found a like-minded, seasoned multi-site operator like Mori International, to grow the brand in Egypt – they are as passionate about desserts and innovation as we are!” Creams Cafe founder and CEO Adam Mani said.

Creams’ expansion into Egypt is the first of several international agreements “in the pipeline”, the company said.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.