Casa Argentina to open first standalone premise in Wimbledon
Its location will be a combination of a showroom, restaurant, delicatessen, and wine shop.
The start-up company, which is a result of 50 years of joint experience from partners Roberto Jellinek and Maximiliano Pistone, started as an arm of Building Bridges – an import and export solutions and supplier to restaurants specialising in authentic Argentine cuisine.
The launch of the store has been made possible following a £120,000 funding package from HSBC, which has enabled Casa Argentina to purchase all the equipment in store. The decision to open the store follows Casa Argentina’s retailing success both online and via a small shop currently based at the Building Bridges Office on Windsor Avenue in South Wimbledon, London.
Roberto Jellinek, business partner at Casa Argentina, said, “We cannot wait for customers to try our authentic empanadas, pastries, meats and spices – and not to forget one of Argentina’s most popular exports the Malbec, which along with other wines will be found in our dedicated wine shop. We would like to thank HSBC for helping to make this venture possible, allowing us to purchase state of the art equipment that will ensure we deliver the best quality to our customers.”
Casa Argentina is set to open early this summer and will be located at 156, Arthur Road, Wimbledon Park, London SW19 8AQ, London.