Big Moose Coffee Co. debuts at St. David's

Located in Frederick Street, the new 1,552 square feet café has been launched in conjunction with the St David’s Partnership.

Founded by father-daughter duo Jeff and Chloe Smith, Big Moose Coffee Co. provides visitors with food and coffee in a friendly atmosphere, whilst helping homeless and other disadvantaged people get back into work and society. Its employees include individuals affected by homelessness who are supported by Welsh charity Llamau.

Part-time positions, barista training, and mentoring for careers in the food and hospitality sector form the support provided by Big Moose Coffee Co. The store design has been carried out by an in-house team and includes space for 65 covers.

Jeff Smith, founder of Big Moose Coffee Co., the company’s parent charity, said, “The café idea was born after over two years of helping feed and clothe the homeless of Cardiff. We wanted to take it further and provide them with the skills to help rebuild their lives, and that’s when we thought of the Big Moose Coffee Co. concept. We are passionate about supporting these people and setting them up to get a new start in life. The St David’s café will be a great location for our baristas to learn new skills and gain experience interacting with customers in a busy commercial centre.”

In the run-up to the opening, a seven-day kick-starter campaign to raise funds for the refurbishment of the new premises was launched receiving over £30,000 in donations.