Doner Shack eyes US launch after positive brand repositioning results

The brand reported a sales increase of 32% in June.

Doner Shack is targeting a US entry following the brand’s repositioning, new menu developments, and new delivery solutions.

The brand said it plans to showcase itself at the Franchise Expo South in Fort Lauderdale, Florida on 6 and 7 September.

Doner Shack co-founder and managing director Sanjeev Sanghera said that the US has always been a part of their ‘wish list’.

“The last year has been about getting our restaurants, brand, franchise model and menu to the point where we could feel completely confident that all bases were covered as we pitched into such an important market,” Sanghera said.

After the brand repositioning, the group reported sales up 32% in June boosted by a 60% increase in delivery sales and 11% in-restaurant. 

“Doner Shack’s rebrand and revised menu has created a fun, approachable and refreshing experience for new and existing customers alike. When it came to our new chicken tenders, we knew that an off-the-shelf product just wouldn’t cut it. So we spent countless hours in the kitchen developing a product that’s made from scratch and is one of the best in the market. We have also introduced sliders, loaded fries and 9 new tasty sauces – so there are more delicious options to choose from when you visit our restaurants. Our fundamental principle has been, and always will be, to innovate and to serve up incredible tasting food – our customers can satisfy their cravings knowing they’re getting the best quality food for their budget. And soon we hope to replicate that across the pond,” added Sanghera.