EL&N Café to make regional debut in Hammerson’s Bullring

The cafe has taken nearly 8,000 sq ft of space at Bullring

Hammerson has signed café and lifestyle brand, EL&N Café, for its Midlands debut at Bullring. 
 
The addition of EL&N supports Hammerson’s strategy to enliven its assets through new occupiers, brands and concepts. It underpins a wider initiative to bring more restaurant and dining options to the Birmingham city centre retail and leisure destination.

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The cafe has taken nearly 8,000 sq ft of space at Bullring, located on bustling New Street and adjacent to Zara, including an expansive 20m double-height frontage.
 
The café has rapidly built an international following after opening its inaugural photogenic café in London’s Mayfair and subsequently expanded across the Middle East with cafés in Doha, Kuwait City and Dubai as well as in Europe in Milan and Edinburgh. The restaurant has since become synonymous with its intricate floral displays and pink décor, which will be brought to the new lavish Birmingham café. 
 
The Bullring menu will include the brand’s iconic assortment of Afternoon Tea, alongside EL&N Café’s classic all-day brunch selection and crafted patisserie from its in-house pastry team. 
 
This signing follows the news that Birmingham City Council has unanimously approved Hammerson’s transformational plans to bring to life ‘Drum’, the repurposing of the former department store at Grand Central, part of its Birmingham Estate, into 200,000 sq ft of modern wellbeing-designed offices.