SOHO Coffee Co. opens 40th store

The brand has set its sights on double-figure expansion year-on-year.

The store on Gresham Street in the heart of the Capital is the brand’s ninth store opening in central London this 2017, and is the fortieth store for the brand in total.

SOHO Coffee Co. managing director Penny Manuel said, “We are delighted to open our 40th SOHO store; this is exactly what our dedicated team has been working so hard for! Achieving such rapid growth, without compromise to our training, staff or renowned food and drink offering has been essential, but fully accomplished, and I am so proud of everyone. Every day our customers take the time to send us feedback on what we do, and one of the frequent compliments is for the attitude, approachability and hospitality of our teams in stores. Here’s to the next 40 SOHO’s!”