Which Wich expands London footprint with new multi-unit franchise deal
It will focus on high-traffic areas such as high streets, transport hubs, and retail centres.
Which Wich has signed a new multi-unit franchise deal in London, adding to its ongoing expansion in the UK.
The sandwich chain entered Wales in January with its first Cardiff site at St David’s Shopping Centre, with another location in Central Square due to open soon.
Additional cities, including Bristol, Swansea, and Glasgow, are also planned.
The latest agreement will bring several more outlets to London, increasing the brand’s footprint in the city.
At the same time, the company has been forming partnerships, including one with Nestlé’s Seattle’s Best Coffee, which debuted in Cardiff and has drawn strong early customer interest.
The move is part of a wider UK strategy focused on building clusters of locations and targeting busy areas such as high streets, transport hubs, and retail centres.
