Starbucks supports Youth Training and Employment in Europe
The European Commission hosted European Vocational Skills Week.
The aim of the campaign is to inspire individuals to discover, use and improve their talents and abilities through vocational training. More than 750 events are taking place across Europe to demonstrate the role of training in developing marketable skills and acquiring jobs.
Starbucks is lending its support for the event by providing details and increasing participation in its youth employment programs highlighted by an apprenticeship program in the UK and job preparedness initiative in France.
Starbucks Apprenticeship Programme, which launched in 2012, offers young people an opportunity to learn about a retail management career and build the transferrable skills needed to further their individual goals. In March 2016, Starbucks expanded the effort to include those with higher degrees, allowing for apprenticeships in a range of disciplines such as digital, legal and management. With this change, Starbucks began offering professional services apprenticeships in its UK Support Centre in addition to opportunities in the company’s stores.
Through the Opportunity Youth Programme, Starbucks partners in France conduct events that offer guidance on creating resumes, building interview skills and determining future career goals.
Most recently, the team held a job fair in Seine Saint-Denis, a department northeast of Paris, and one of France's most deprived areas with a large youth population and high levels of unemployment. The event, attended by MP Razzy Hammadi, the mayor and deputy mayor of Bagnolet and Starbucks partners, was arranged in partnership with the local council in Seine Saint-Denis. Participants learned about Starbucks brand and careers with the company through interactive presentations. They also met several local baristas before taking part in interviews, followed by individual coaching sessions.
“With our Opportunity Youth Programme, we are going to some of the most hard-pressed communities in our major cities and providing an opportunity for young people to work and change their lives,” said Aurelia Chorrin, Starbucks director of Partner Resources.
“Providing these first jobs and life opportunities for young people is right at the heart of what we do at Starbucks.”
