Dunkin' Donuts US names Stephanie Meltzer-Paul as vice president on digital and loyalty marketing
She will report to Dunkin' Donuts US chief marketing officer Tony Weisman and will officially join the company in early May.
Meltzer-Paul will lead the further development of the brand's DD Perks loyalty platform, continue the expansion of On-the-Go Mobile Ordering, and further strengthen the brand's strategic partnerships.
Meltzer-Paul joins Dunkin' Donuts after most recently serving as Vice President, Member Engagement and Loyalty at BJ's Wholesale Club. In this role, she led a team responsible for developing and spearheading the marketing strategy for the My BJ's Perks Program and customer relationship management efforts. Meltzer-Paul also drove membership engagement and retention for the company, and leveraged data to improve conversion rates in-store and drive member visit frequency.
According to Tony Weisman, chief marketing officer, Dunkin' Donuts U.S., "Stephanie is a talented business leader who has excelled at delivering exponential customer growth, retention and revenue generation through best-in-class marketing strategies, and we are thrilled to have her head up our digital and loyalty marketing efforts. This is a very exciting time in the evolution of the Dunkin' Donuts brand, and we believe Stephanie is exactly the right person to help us further engage with our customers, including building on the strength of our DD Perks program, one of the fastest growing loyalty programs in the quick service restaurant industry."
