Subway cookies to be produced in Europe
European Independent Purchasing Company Ltd (EIPC) marked the first time the brand’s cookies will be produced outside of the United States.
The cookies will now be produced at the ARYZTA Bakery in Gerolzhofen in central Germany, and distributed by EIPC to over 4,500 Subway stores across Europe.
Mike Attwood, Purchasing Director at EIPC, said, “We are delighted to have moved the production of the Subway brand’s famous cookies to Europe for the first time. We’ve been working towards this milestone for many months, as we continue to seek the most innovative and efficient procurement methods for Subway Franchisees across Europe, without comprising the quality or great taste that the brand is known for around the world.”
“The new bakery will be a huge asset to our supply chain, with faster response rates and reduced distribution times, enabling us to better serve the Franchisees. We completed a period of rigorous testing at the bakery, and production has now officially started. We hope the bakery will prove a great success and asset to EIPC’s management of the Subway brand’s supply chain in Europe.”
The ARYZTA Bakery will produce over 100 million cookies a year and different varieties of the brand’s own label cookies – as Chocolate Chip, Chocolate Chunk, Raspberry Cheesecake, Oatmeal Raisin, White Chip and Macadamia Nut.
Abbie Gregory, EIPC’s Corporate Social Responsibility Director, said, “For most of our products, we had already switched to free range egg, except for our cookies. Now that we have moved our cookie production to Europe, we have changed our cookies to free range egg as well, and can now say that we are completely cage-egg free for all of the SUBWAY® brand’s own label products in Europe. We are delighted to have achieved this, which will improve the welfare of millions of laying hens.”
Frank Kleiner, Managing Director at ARYZTA, said, “ARYZTA has been a global bread and cookie supplier for the SUBWAY® brand for more than 20 years. The change to produce in Germany is also a key partnership commitment from ARYZTA to help the brand grow in markets that continue to open new stores and fuel brand growth in this, the Subway brand’s 50th anniversary year.”
