Stock photo. /Unsplash

Weekly Global Wrap: Burger King's chatbot clapback; KFC Mexico centralises audio ambience; Krispy Kreme's new chief search

Here is a summary of the most interesting QSR news stories of the week globally.

Burger King claps back on McDonald's ad in Brazil as chatbot calls the Big Mac 'the most iconic burger'. More from Business Insider.

KFC launches centralised audio ambience in Mexico. More from AVNetwork.

Krispy Kreme searches for its Chief Doughnut Dreamer to help create fan-made menu. More from Fox 35 Orlando.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!