Eatphoria sales jump 26% to £23.9m in 2025

Growth was driven by 12 new cloud kitchens and strong like-for-like sales at Wraps & Wings.

Eatphoria reported a 26% increase in total system sales to £23.9m in 2025, with like-for-like sales up 13%.

Growth was partly driven by the opening of 12 new cloud kitchens, bringing the company’s total to 51 locations in the UK.

Its flagship brand, Wraps & Wings, which accounts for 40% of system sales, saw like-for-like sales rise 16.4%, supported by operational improvements and product bundling.

Other brands in the portfolio also grew. Eggsquisite system sales rose 22%, Holy Bagel increased 35%, Mad About Doner was up 20%, and Dim Dum grew 17%, reflecting continued demand for premium or distinctive takeaway options.

Over the period, Eatphoria served more than 1.14 million customers, a 13% increase from the previous year.

It sold over 2.5 million chicken wings and three million tenders, with Korean flavour accounting for 35% of wing orders, and 250,000 servings of Baskin-Robbins ice cream.

Looking ahead, the group plans to open at least 12 hybrid restaurant locations in the coming year, with the first scheduled for Q2.

These outlets will showcase updated branding and store designs, particularly for Wraps & Wings.

The company has also expanded its leadership team, appointing Matthew Chapman as Head of Sales, Tony Day as Design & Construction Manager, Lee Brand as Franchise Development Manager, and Amit Harbhajanka as Finance Director, joining recent hires Richard Benton (COO) and Olivia Vachon (Head of Marketing).

Formed in 2025, Eatphoria operates multiple food brands, including Wraps & Wings, breakfast chains Eggsquisite and Holy Bagel, late-night halal doner brand Mad About Doner, and Korean street food concept Dim Dum.

The group also holds a licensing deal to serve Baskin-Robbins ice cream and desserts.