Wingers like-for-like sales grows 59.5% over the year
The brand plans to grow to 50 restaurants in the next four years.
Wingers reported a like-for-like sales growth of 59.5% for its established franchised restaurants over the past 12 months.
According to co-founder and operations director Amran Sunner, it attributed the growthy to its community-based strategy where franchisees focused on building a loyal customer base around the brand.
4 September 2024: Wingers – the Chicken Wing Company – has revealed 59.5% growth in like-for-like sales figures for its established franchised restaurants. One store saw sales quadruple.
“We’ve also invested strategically in local marketing. Franchisees have been agile, promoting local offers to boost sales and we are onboard and actively engaged with all of the aggregators, with positive results from all stores involved,” Sunner said. Sunner said the
By the end of 2024, Wingers goal is to open 20 locations, with 50 store openings planned within the next four years.
The brand plans to open in key development areas including the North East and North West, on the M1 and M6 corridors and in cities like Manchester, Leeds and Sheffield. Wingers is also looking to expand in Scotland in Edinburgh and Glasgow.
