UK

The NPD Group has revealed how Breakfast contributes to an increasing proportion of QSR traffic - accounting now for 11% of all visits. Although still small, it has been growing its traffic by almost a third in the last 5 years. In real terms, breakfast now equates to 640 million visits in the year ending September 2015. Fiscally, breakfast generates 2 billion pounds to the QSR channel.

Here's what the QSRs were up to on social media last week.

The brand announced that its Christmas Menu is available from all of its 26 stores across the city.

Domino’s Pizza UK unveiled ‘The Easy Order’, its new ordering system which aims to deliver pizza to customers' doors literally at the touch of a button.

The brand announced that it has raised about £2.5 million from its fundraising campaign on the crowdfunding platform, Crowdcube.

The fast food chain is planning to launch a menu which seeks to offer menu items for $2 for two.

The fast food chain opened the doors to a new store in Hammersmith Broadway.

The Marine Conservation Society teamed up with Fish2Fork, an online guide that rates restaurants on seafood sustainability and released ratings of large restaurant chains.

The brand is rolling out changes to how Club Vital customers earn points through their purchases.

From 10th December to 16th January 2016, the brand will serve up a variety of seasonal items at both Covent Garden and Westfield Stratford Shacks.

Domino's Pizza Group PLC announced that Chief Financial Officer Paul Doughty has tendered his resignation, and will step down from the board at the end of the calendar year.

The fried chicken brand opened its first store in Kyrgyzstan following the appointment of a master franchisor earlier this year.

According to a story by Sky News, the South African company, which owns Nando's, is looking into a sale of Gourmet Burger Kitchen (GBK).

The brand announced that it will roll out limited-edition Christmas packaging in the UK and select locations in Europe, the US, Latin America and Asia along with its new Winter Whopperland menu.

Tackling waste is coming under renewed focus by QSRs, most recently with KFC's announcement of their plans to reduce their food waste to just 1.6% by 2017. QSR Media spoke with Janet Cox, Head of Health, Safety and Environment at KFC UK & Ireland to learn more about how they are going about it.

Here's what the QSRs were up to on social media last week.