Anchor Cheddar Kicks Off Campaign to Save the Cheese Sandwich

‘The Cheese Sandwich Needs You’ nationwide tour to promote the classic cheese sandwich in over 100 different locations.

This month, Anchor Cheddar is set to launch ‘The Cheese Sandwich Needs You’ touracross the country, taking in over 100 different locations in a bid to save the classic lunchtime snack.

The team on board the branded bus will be equipped with loud speakers and campaign flags asking consumers to #getonboard and pledge to help save the cheese sandwich. Hundreds of thousands of Anchor Cheddar cheese sandwiches will be handed out to those joining in the campaign.

The tour is supported with an on pack promotion (launching at the end of March and running for four weeks) on Anchor Mature Cheddar across major supermarkets, offering consumers the chance to claim a free Anchor Cheddar sandwich tin.

Louise Thornton, Brand Manager at Anchor Cheddar, said: ‘"The cheese sandwich has declined in popularity over the last few years and we are on a mission to bring it back. The ‘Cheese Sandwich Needs You’ tour gives us the opportunity to not only sample hundreds of thousands of people across the UK, increasing awareness of the great taste of Anchor Cheddar, but also gives us a talking point which the whole nation can get behind.”