KFC Pulled Chicken named 'best new menu item'

Awarded at the Menu Innovation and Development Awards (MIDAS) held at The Cumberland Hotel in London earlier this month.

Louise Direito, innovation manager at Yum!, said, "Last year, KFC became the first quick service restaurant to bring on-trend street food to the high street. Our Pulled Chicken range was a real labour of love for us and we worked non-stop for 18 months to improve the variety of our menu."

"We predicted that 2015 would become the year of Pulled Chicken and it’s fantastic to receive such a positive response from the industry and from our customers. Watch this space for more new products later this year!”

The slow cooked Pulled Chicken launched for KFC's 50th in the UK, along with the Ultimate Burger, Chicken Twister Wrap and lower calorie Lil' Wrap. Last week, the Pulled range was extended when KFC introduced the Pulled Chicken Burrito to the lunchtime menu, alongside Original Recipe and Zinger Burritos. The Burrito combines spicy rice, beans, salsa and Pulled Chicken, which are then toasted in a soft tortilla wrap.