Burger King rolls out new packaging
The burger chain is rolling out new packaging to be in line with its global brand.
A company spokesperson said, “For decades, Burger King restaurants have been recognized globally as a leading iconic brand. With more than 14,000 restaurants in over 100 countries, we have been working to increase brand consistency globally.”
“This work started with refining our global brand positioning to ensure that our entire guest experience is driven by one cohesive brand. The rollout of our new global packaging is latest evolution of this positioning, which celebrates our great-tasting food that is prepared-to-order, and celebrates our desire to deliver an authentic and fun experience for all guests. Over time, you will continue to see our refined brand identity come to life in new and exciting ways.”
