, UK
Press photo from Burger King.

Burger King UK names new PR agency

The fast-food giant previously worked with Splendid.

Burger King UK has tapped The Academy as its retained PR agency, replacing Splendid.

According to The Academy’s web page, it will help Burger King UK’s day-to-day press office as well as deliver creative brand campaigns to support its commercial activities.

The team will also handle crisis and issues management for Burger King UK.

The Academy has previously worked with brands like Decathlon, Amazon, and Mastercard.

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