MARKETING | Staff Reporter, UK

Domino's Pizza launches Amazon Echo voice ordering

Customers can now order pizza thru Alexa.

Chief executive officer David Wild said, “DPG continues to lead the pizza market, with innovations such as the popular Lotta-Chocca pizza and our launch today of Amazon Echo voice ordering. Following a successful trial, we’ll be rolling out GPS, which will enable customers to track their delivery and help franchisees with labour management.

The brand also plans to invest around £4m to improve customer value, supported by a bold new advertising campaign.

Photo credit: Domino's Pizza Lincoln

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