The brand is encouraging Brits to sign up their friends to win an Ultimate Doughnut Tower.
Customers who get their friends to sign up to Friends of Krispy Kreme before midnight of 16 August can win free doughnuts, up to half a dozen for more than five friends signed up.
Whoever has the highest number of friends to have officially signed up will win a Doughnut Tower.
Those invited will also receive a free Original Glazed Doughnut.
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