Laura Trott announced as new Brand Ambassador for Pod
The healthy fast food chain announced the launch of a three-year Ambassadorial role with leading British cyclist, Laura Trott.
Pod will give unique access to Trott through a series of promotions and will also give their customers insight into the lifestyle and choices that have to be made by an elite sportswoman at the very top of her game in the coming years.
The athlete will be used in marketing and promotional campaigns for an initial 3-year period as pod strives to build on the association to promote the fact that healthy choices of food do not have to compromise on taste and enjoyment.
Trott commented: “I couldn't hope to promote a more suitable brand. I have had a career of making sacrifices to achieve my success, and pod's commitment to produce innovative, nutritious and delicious food shows that people can still enjoy fantastic tasting fast food even when they are looking after their health. Of course as well as the restaurants, pod uses bicycles to deliver many of their delivery orders, so I am delighted that they also support my sport that I love so much!”
John Postlethwaite, Chairman of pod, commented “We are delighted that Laura has chosen pod as her brand of choice in our sector. I think it’s a perfect fit and supports our belief that we are the leading and most innovative healthy fast food group in our sector. We have exciting plans to grow the chain rapidly over the next couple of years. To have the support of one of the world's leading female athletes, as well as her being such a popular and kind personality is fantastic news for the company.''
