McDonald’s now uses 100% sustainable packaging in Europe

The fast food brand announced that as of October 2015, all centrally-sourced packaging that is distributed across its 38 European markets is chain-of-custody certified.

The packaging is made with wood fibre coming from recycled sources or forests certified to one of two globally recognized standards for responsible forest management: Forest Stewardship Council (FSC) standard or a Programme for Endorsement of Forest Certification (PEFC) national standard.

Keith Kenny, Vice President Sustainability – Worldwide Supply Chain, McDonald’s, said, “This step represents a key milestone in McDonald’s European sustainable packaging strategy to source 100% wood fibre from recycled or certified virgin sources by 2016, as well as providing credible evidence to our customers that the packaging products we use come from well-managed forests."

"The achievement has involved collaboration across the length and breadth of our supply chain in all 38 European markets, from those that supply our restaurants right back to the family-run businesses that own the forests.”