Published:
McDonald's halts estimated £100 million UK media-buying review
The fast food giant has yet to provide a statement why it has suspended the process.
McDonald's has stopped its estimated £100m UK media-buying review, according to a report by Campaign.
Citing industry sources, both OMD and Starcom are in competition for the UK business and were set to pitch over the past weeks.
However, but the fast food giant put the review on pause for an extended period of time with no certainty when it would resume.
