, UK

McDonald's halts estimated £100 million UK media-buying review

The fast food giant has yet to provide a statement why it has suspended the process.

McDonald's has stopped its estimated £100m UK media-buying review, according to a report by Campaign.

Citing industry sources, both OMD and Starcom are in competition for the UK business and were set to pitch over the past weeks.

However, but the fast food giant put the review on pause for an extended period of time with no certainty when it would resume.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!