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Pret A Manger doubles discount for loyalty programme ahead of global launch

The loyalty programme will first launch in the US.

Pret A Manger announced that it is doubling its discount for its loyalty programme from 10% to 20% with no increase to its monthly membership fee.

This comes after Pret said it plans to expand Club Pret to all its restaurants across the globe from 2024. Pret credits the programme as critical to its return to profitability.

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Club Pret will be initially released in the US in September and France in November. The loyalty programme will also be rolled out in other international markets such as Hong Kong, India, and UAE in 2024.

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