, UK
/Pret A Manger

Pret A Manger doubles discount for loyalty programme ahead of global launch

The loyalty programme will first launch in the US.

Pret A Manger announced that it is doubling its discount for its loyalty programme from 10% to 20% with no increase to its monthly membership fee.

This comes after Pret said it plans to expand Club Pret to all its restaurants across the globe from 2024. Pret credits the programme as critical to its return to profitability.

ALSO READ: Pret A Manger fined £800k after an employee got stuck in a freeze
 
Club Pret will be initially released in the US in September and France in November. The loyalty programme will also be rolled out in other international markets such as Hong Kong, India, and UAE in 2024.

Follow the link for more news on

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!