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MENU INNOVATIONS | Staff Reporter, UK
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Chipotle goes vegan, launches new braised tofu

The new protein option is now available at all their restaurants in the UK.

Chipotle, the fast casual chain known for their tacos and burritos, has launched its first vegan protein menu item: the braised tofu.

The new offering is slow-cooked and is made with onions, garlic, cumin and paprika, and is simmered in chopped tomatoes with a sprinkle of oregano.

Now available at all six of its London restaurants, Chipotle says the vegan braised tofu can be used in burritos, tacos, burrito bowls and salads and can be customized to suit customers' training regimes, dietary requirements, or personal taste.

It will be part of their new Vegan Boost new set meal, which includes a low calorie, gluten free salad, black beans, fresh tomato salsa and romaine lettuce, at 305 calories.

"We are changing the way people think about and eat fast food," said Jacob Sumner, operations director, Chipotle in Europe.  "Braised tofu is a very different menu item not just for Chipotle, but for any fast food or fast casual restaurant. It was really conceived with vegetarians and vegans in mind, but it’s so delicious that we believe it will have a broad appeal on taste alone."

‘We are proud to be able to serve those looking to avoid meat, or lower their meat intake, with a substantial protein alternative.’

Since starting in 1993, Chipotle now operates more than 2,300 restaurants in North America and Europe.

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