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YO! inks deal to supply food-to-go products to WH Smith

The initial trial will run in hospitals at Pinderfields in Yorkshire, and Southampton, as well as several travel hubs.

YO! has signed an agreement to supply its food-to-go products to WH Smith, the company said in a media release.

Launching in April, the trial will see a selected range of items such as chicken katsu bites, vegan sushi, and salmon and avocado poke initially on offer in seven WH Smith stores.

David Hampton, managing director of Retail at YO!, said: “With an extensive network of stores on the high street and in travel hubs, as well as hospitals - WH Smith is a great partner as we look to increase the availability of high-quality, Japanese food across the UK.”

A spokesperson for YO! told QSR Media that the food will be sold in fridges along with sandwiches and other items rather than a branded standalone fridge. The current agreement, specifically, is also with WH Smith’s travel division.

The initial trial will run in hospitals at Pinderfields in Yorkshire, and Southampton, as well as several travel hubs. This includes Victoria, Waterloo, Liverpool Street and Euston stations, as well as Heathrow Terminal 2.

YO! Food to Go pre-packaged sushi is already available in 600 Sainsbury’s stores, 160 Co-op stores and 100 David Lloyd Leisure Centres. The group’s Taiko brand is also available in Waitrose. In addition, the YO! Group has 52 kiosks in Tesco stores and 37 kiosks under the Panku brand in Asda.

Photo credit: Yo! Sushi Facebook

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