Focus on Sausage Week sales, says Bestway Wholesale

Bestway Wholesale wants British Sausage Week to 'sizzle'.

Operators should make the most of the opportunity to "put a sizzle" in sales not just on Halloween and Bonfire Night, but right through British Sausage Week, Bestway Wholesale said.

The week-long British Sausage Week promotion, running from 31 October to 6 November, takes in the key Halloween and Bonfire Night trading days, occasions which are ideal for sausage snacks and main courses.

Ron Hickey, Bestway Wholesale’s catering and on-trade sales director, said: “UK consumers have an enduring love affair with the great British banger and this national celebration of the sausage, now in its 19th year, is an ideal opportunity for caterers to get creative with this menu classic, to help attract new customers and generate some interest in the local press and on social media. From main courses to sandwiches and sharing platters, sausages are a versatile and popular menu offering.”

Hickey added: “The week is the ideal time to introduce new sausage dishes or varieties of sausage to menus, such as a sausage sharing board as a snack, or a sausage meat burger. Caterers could also consider launching a sausage and mash mix-and-match board, adding a choice of ‘extras’ such as freshly chopped onion or a local cheese to mash.”

There are in-store butchery departments in 30 Bestway and Batleys depots, with trained butchers on hand to prepare meat to customers’ specific requirements, including handmade sausages.