Burger King Extends Olive Branch to McDonald’s
Burger King proposed that on Peace Day, September 21st, 2015, the two restaurants create a ‘McWhopper’.
The proposed burger would combine all the ingredients from their signature sandwiches, the Big Mac and the Whopper in one.
“Our proposal is designed to generate the most attention and awareness possible for Peace Day and the work of the non-profit organisation Peace One Day,” said Fernando Machado, Senior Vice President for Global Brand Management at Burger King Corporation.
“We’re being completely transparent with our approach because we want them to take this seriously. It would be amazing if McDonald’s agrees to do this. Let’s make history and generate a lot of noise around Peace Day. If they say no, we’ll hopefully have, at the very least, raised much-needed financial support and consciousness for the great cause that is Peace One Day. And both are well worth the effort.”
The ‘McWhopper’ would be available for one day in Atlanta, Georgia, USA with the objective of raising awareness of Peace Day.
“Our short term goal is to expose three billion people to Peace Day by 2016. It’s a big target but its very possible, particularly with the support of the corporate sector – they have the resources and ability to raise awareness on a massive scale. That awareness creates action, and that action saves lives,” said Jeremy Gilley, founder of Peace One Day.
“This proposal from Burger King is the corporate sector at its best – coming together, putting their differences aside and saying: ‘come on; let’s do something to manifest a more peaceful, sustainable world’.”
McDonald's responded 'Dear Burger King,
Inspiration for a good cause... great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time'.
