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MENU INNOVATIONS | Staff Reporter, UK
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Crussh launches debut retail range exclusively with Sainsbury's

The announcement follows a trial in 10 Sainsbury’s stores since July 2018.

Crussh has rolled out its range of salads and wraps exclusively into 61 Sainsbury’s convenience stores across London.

The rollout is part of the food & juice chain’s strategy to strengthen its convenience and food-to-go offering and expand into areas outside of traditional high street stores.

Crussh said it will also continue to operate its concession site in Sainsbury’s Pimlico, which opened in June 2017, selling their full range of ‘fit food’, freshly made juices & smoothies and organic coffee.

“We have worked with Sainsbury’s since 2017, and we are delighted to be strengthening our relationship by launching our range across convenience stores throughout London. We’re thrilled that our customers will now be able to buy our ‘fit food’ in 61 Sainsbury’s stores, giving us a great opportunity to introduce our food to new customers whilst hopefully adding something new to the Sainsbury’s food to go range,” Crussh CEO Shane Kavanagh.

Highlights of the range include:

  • Tuna & bean healthpot
  • Butter bean & cherry tomato healthpot
  • Avocado & edamame healthpot
  • Spicy chipotle corn & avocado healthpot
  • Glorious greens healthpot
  • Lentil & feta healthpot
  • Spicy Chipotle Chicken wrap
  • Avocado & red pepper wrap

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