Here’s the follow up on PizzaExpress’ retail range refresh
The brand is introducing more options for the range.
Following the transformation of PizzaExpress’ retail range, the brand is adding more options for consumers starting with a frozen range of pizzas, pasta, and garlic bread.
The new range consists of the Margherita Speciale, the American Speciale, inspired by the brand’s popular delivery pizza, the iconic Padana, Pollo BBQ, Lasagna, Spinach & Ricotta Cannelloni, Pollo Forza Pasta, Spaghetti Meatballs and Garlic Bread with Mozzarella.
The move comes after the British Frozen Food Federation said that two in five consumers are buying more frozen food than 12 months ago.
The new retail range will be launched in Tesco, PizzaExpress’ biggest retail partner.
This new range allows us to enter the frozen category where we know our customers are purchasing for convenience and different meal occasions to that of chilled. Showcasing our commitment to innovation, our frozen range allows our customers more choice and to have something in their freezer they know they can rely on, with great taste and premium ingredients,” PizzaExpress’ Retail Director Rich Mills said.
PizzaExpress’ retail range is worth £110m in retail sales value.
