McDonald's introduces the Signature Collection premium burgers
McDonald’s announced a pilot for a new range of burgers, coming in three new flavours.
The Signature Collection launches in 28 restaurants and features a thicker beef patty made from 100% British & Irish beef and available in three flavours - The Classic, The BBQ and The Spicy each served in a brioche-style bun.
Duncan Cruttenden, Food Development Director at McDonald’s, said, "At McDonald’s we are committed to listening to our customers and evolving our menu to offer something for everyone. When the Chefs Council started to develop this new premium offering, we worked with a brief generated by our customers – they told us they wanted thicker beef patties, high quality ingredients and freshly prepared. We’ve crafted a range that is a truly exciting permanent addition to our menu - every product has to earn a place on our menu and our customers have told us the Signature Collection has done just that.”
The Signature Collection is served in new stylish black packaging, with fries served in matching fry cartons with every Signature order.
The collection includes:
The Classic: 100% British and Irish beef patty, two rashers of Beechwood smoked bacon, a slice of natural cheddar cheese, wholegrain mustard mayo, ketchup, Batavia lettuce and red onion in a Brioche-style bun
The BBQ: 100% British and Irish beef patty, smoky BBQ sauce, coleslaw, red onion, Batavia lettuce, Beechwood smoked bacon and a slice of natural cheddar cheese in a Brioche-style bun
The Spicy: 100% British and Irish beef patty, Jalapeño slices, Pepper Jack cheese, Batavia lettuce, mayo and a spicy relish in a Brioche-style bun
McDonald’s introduced new lay-outs and increased technology to the kitchens, making its menu items specially to order for customers.
The trial is taking place in 28 restaurants in London and the South, and is set to roll out across the country next summer when the Signature Collection will become a permanent item on the menu in around 400 restaurants already refurbished as part of the ongoing ‘Experience of the Future’ transformation programme.
The fast food brand hinted that it might trial other flavours in the future if the current trials prove successful. These include the possibility to customise the classic burgers as well as ordering and paying by smartphone. Customers in some restaurants will also be able to play interactive table-top games whilst they share a meal and even charge their smartphones using wireless charging devices.
