, UK

McDonald's to offer full vegan meal

The upcoming meal will feature The Vegetarian Society-accredited Veggie Dipper.

McDonald’s is set to launch its first fully vegan meal starting 2 January 2020.

The highlight of the upcoming meal is The Vegetarian Society-accredited Veggie Dippers, made with red pepper, rice, sundried tomato pesto and split peas rolled in breadcrumbs.

A vegan Happy Meal version will also be available.

“In the last 12 months we’ve seen an 80% uplift in customers ordering vegetarian options at McDonald’s, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers,” McDonald’s UK & Ireland head of food marketing Thomas O’Neill said in a statement.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Price spread between fast-food and coffee chains exceeds 100%
Core items such as cappuccino and latte prices rose by about 9%, whilst speciality drinks have surged even more sharply. 
Afternoons now drives coffee traffic
Mid-afternoon to early evenings have become the fastest-growing daypart for coffee shops and bakeries.