, UK

PAUL launches ‘at home' range for delivery

The items include bread-baking kits.

PAUL has launched its first nationwide range of bread-baking kits and product bundles.

The ‘PAUL at Home’ range includes 500g of white bread flour, 15g active dried yeast, a bread proving basket, a PAUL cotton sac a pain, a dough scraper, and recipe booklet. Larger bread kit also includes rolled oats, 1kg of strong white bread flour and 1kg of multigrain bread flour (£38).

Other sets available include a selection of three PAUL jams with a branded cotton tote bag and a coffee and hot chocolate box featuring 1L of PAUL hot chocolate, 250g PAUL freshly ground coffee and a PAUL Keep Cup. A ‘Back to Work’ kit complete with branded Keep Cup and a reusable knife, fork and spoon is also available.

The 38-strong French artisan bakery and patisserie group plans is to expand the range further with new items scheduled to be released later this year and into 2021.

Aside from the range, the brand is also expanding its delivery service across Greater London with a next day delivery service (when ordered by 12 noon) across Zones 1 and 2, and a newly launched range available on Amazon Fresh, available in most parts of London, Surrey and Hertfordshire.

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