, UK

What the Pitta partners with Heinz, VFC to launch vegan burger

It is available across all stores and via Deliveroo.

What the Pitta has partnered with foodservice company Heinz and vegan food startup VFC for a limited-edition burger.

The new item features VFC’s vegan fillet with Heinz’s [Seriously] Good Vegan Mayo, together with sliced dill pickles, tomatoes, red cabbage and shredded lettuce all encased in a vegan brioche bun.

“Their vegan mayo for foodservice is helping restaurants to embrace the growing plant-based movement without compromising on taste and quality. It ticked all the boxes for us – tasty, super thick and able to hold up under heat. Can’t wait to see how customers react to bringing it together with VFC’s delicious chick*n fillets!”, What the Pitta co-founder Cem Yildiz said.

The What The Pitta! x Heinz [Seriously] Good VFC Burger is available at What The Pitta! Manchester, Brighton and Camden, London sites and for order via Deliveroo.

Photo credit: What the Pitta Facebook

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