Deliveroo unveils pop-ups programme to support street food brands

This initiative will give street food brands 12 week slots at Deliveroo Editions sites to become a permanent partner.

The first ‘pop-up’ initiative launched in late February, with four food start-ups setting up at Deliveroo’s Canary Wharf Editions site. They are available on Deliveroo for 12 weeks. The programme will be rolled out across Editions sites around the country, with the most popular brands being given the chance to become a full-time Editions partner.

This is the next phase in Deliveroo’s Editions programme, which brings new food experiences to local neighbourhoods. The delivery-only Editions kitchens has already helped restaurant brands grow and expand into their own bricks and mortar sites.

Opening a new restaurant or expanding can require a capital investment of £250,000 upfront. Coupled with a lack of suitable restaurant sites across London and the inherent risks of scaling up, too many brands serving great food are never able to expand to the next level. Editions ‘Pop-ups’ wants to give street stalls the same opportunity to expand without the initial risk of setting up on the high street.

The first four brands to launch as part of Pop-ups include SpiceBox, Vegan Matcha Burger Bar, Kabab gourmet Mediterranean kebabs, and SuBuSake.

Deliveroo founder and CEO Will Shu said, "Our aim behind Pop-ups is simple, allow our customers to get amazing street food, delivered. It’s awesome that through Editions we will be able to bring people great new choices while helping new brands take the next step in their food journey.

“Starting a business is tough but Deliveroo will be able to help these talented new chefs showcase great food over the 12 weeks they are with this, and hopefully allow some of these fantastic brands become regular features on our Editions range.”