NEW CONCEPTS | Staff Reporter, UK

Plant-based burger chain Neat Burger makes debut in London

The new concept has 14 franchises planned in the next two years.

New plant-based burger restaurant Neat Burger has opened its first store on Regent Street in London on 2 September, launched by five-time FIA Formula One World Champion Lewis Hamilton.

The new concept is also made in collaboration with hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra.

Neat Burger “aims to transform the way people see plant-based food by appealing to any individuals who want to eat meat-free dishes that are more sustainable, healthier and ethical,” it said in a statement.

Chiabra said that the meat industry is the biggest contributor to greenhouse emissions. "Its environmental impact is no longer sustainable together with the growth of population. Neat Burger aims to disrupt the non-sustainable food industry and become a force for good.”

The startup chain also revealed that it plans to expand globally with 14 franchises already planned in the next 24 months.

Neat Burger’s menu consists of three “core burgers”: The Neat, The Cheese and The Chick'n, as well as The Hot Dog and sides.

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