Chopstix eyes more growth opportunities in transport hubs
The brand recently opened a restaurant above Victoria Station.
Pan-Asian QSR brand Chopstix has opened a new restaurant in Victoria Place, which is above Victoria Station, in London.
The new restaurant is located on the shopping centre’s first floor Food Terrace.
According to Chopstix, this marks another important strategic step in growing the brand’s presence at high-profile transport hubs. The brand’s portfolio of sites at travel hubs includes motorway service area units, rail and tube sites, as well as London Luton Airport, its first airport location, which launched in the summer of 2023.
Jon Lake, Managing Director, Chopstix said that transport hub sites play an important strategic role in the brand’s expansion plans.
“Operating in high footfall transport hubs not only drives revenue, but also grows brand awareness, so we’re delighted to have secured such a high-profile location at Victoria Place. However it is clear our success is not restricted to one format or location, with shopping centre sites, high street stores and locations at holiday resorts all delivering excellent returns. It’s going to be another big year for Chopstix, and opening two fantastic equity sites is exactly how we wanted to start 2024,” Lake said.