, UK

Honest Burgers to purely source beef from regenerative farms by 2024

Twelve outlets will be making burgers from these farms by the end of the year.

Honest Burgers is aiming to make its burgers with beef from regenerative farms in two years.

Regenerative agriculture is defined by the United Nations’ Food and Agriculture Organization as an “inclusive agroecosystems approach for conserving land and soil, biodiversity, and improving ecosystem services within farming systems.”

By the end of 2022, 12 Honest restaurants will be making burgers with beef from regenerative farms.

“We can’t switch everything overnight because we’re starting from scratch, changing how we source and use our beef in every single restaurant. This takes longer than getting a certificate to say we’re sustainable, or buying recycled paper. It’s not easy, but we want to get it right,” the brand said in their Honest Farming landing page.

Instead of buying cuts of beef from suppliers, the chain intends to work with farmers directly.

“The only way to make sure all our meat is from regenerative farms is to cut out these ‘middlemen’ and work with farmers directly. But farmers rear cows, not cuts. So to work with them, we have to buy the whole cow. All of it,” the brand said.

Honest says it will be passing on the steaks that will be processed from cows to The Ethical Butcher, Turner & George and Select Meats.

Follow the link for more news on

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

QSR Media UK Conference & Awards now underway
Restaurant brand leaders have converged in Britain’s premiere live event for the QSR and fast casual restaurant industry.
Promotions
Black Sheep Coffee to make Liverpool debut
The opening is part of three new additions to Liverpool ONE’s F&B line-up.
Operations