LEON ramps up expansion goals, eyes 50 new sites this year

The move is expected to create 1,000 jobs and 4,000 over the next three years.

Off the back of strong trading, LEON said it is increasing its number of openings this year from 20 to 50.

The move is expected to create 1,000 jobs and 4,000 over the next three years.

Upcoming openings will include traditional restaurants, drive-thrus, Leon To Go coffee outlets and smaller restaurants on petrol forecourts and at Asda supermarkets.

Expansion will focus on regional growth with the healthy fast food chain set to open in Scotland and Wales for the first time early next year.

Outside of the UK, it is looking to debut in the Netherlands, with the first site due to launch in Honswijk, which followed by a further 10 openings in advance of wider European expansion.

LEON’s growth will be accompanied by investment in technology such as digital kiosks and menu screens.

"For the first time we will be taking Leon across the country, driving regional growth at speed. The new formats in this rollout will build on our traditional restaurants and form a base for further growth,” managing director Glen Edwards said.

LEON was acquired by EG Group, the petrol station forecourt operator controlled by the billionaire Issa brothers, last April.

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The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.