, UK

Chopstix launches budget-friendly noodle bowls

The price starts at £3.95.

Pan-Asian QSR brand Chopstix has launched the Noodle Super Bowl, a budget-friendly meal option aimed at catering to workers returning to the office and looking for more affordable food options.

The new menu, which will be launched in all of Chopstix's equity sites, will be available Monday to Friday, offering diners a portion of noodles, and three spring rolls drizzled with katsu curry sauce at £3.95.

Customers can also grab the new 4 Topper bundle which features four toppings of choice, five spring rolls and a medium soft drink. Chopstix is also offering customers an extra topping for just £1 more when ordering a box.

Chopstix said that the launch of the Noodle Super Bowl follows its dish development which includes the launch of a new plant-based beef stir-fry earlier this year as the group looks to cater to ever-evolving consumer trends of its diners. 

“We are continually analysing store sales data and customer feedback to ensure our offer reflects the needs and behaviours of our consumers. We have noted an increase in Monday-to-Friday sales, as more workers return to the office, at the same time people are still feeling the pinch from the cost-of-living crisis. The launch of the Noodle Super Bowl looks to deliver a great-tasting dish, our customers can enjoy during the working week, without breaking the bank. The initial response to the Noodle Super Bowl has been excellent and we will continue to innovate our menu as the demand for affordable dishes throughout the week, remains high,” Rob Burns, Marketing Director said.

Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix is the largest Asian-Inspired restaurant brand in the UK operating over 90 sites nationwide.

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