PROMOTIONS | Staff Reporter, UK

Subway's Customer Appreciation Day runs for the second year

The buy one, get one free deal is now available between the hours of 11am and 7pm.

Following last year’s monumental success and strong customer demand, Subway announced it will be celebrating the return of its Customer Appreciation Day to stores nationwide* on the 14th of February. This year, the offer will see all participating Subway stores giving customers the opportunity to buy one Six-inch Sub of their choice and receive another Six-inch Sub completely free.

In addition, customers who take up the Customer Appreciation Day offer will receive a voucher giving them another month to bag a bargain in their local Subway store. Available to redeem from 15th February until the 15th March 2018, the voucher features two separate offers. Customers will have the chance to purchase a Six-inch Mega Melt Breakfast Sub for the discounted price of £1.50, as well as a free upgrade to a Footlong when buying any Six-inch Sub or flatbread.

The offer will be supported with a targeted ATL and social media campaign to spread the word about the brand’s buy one, get one free deal, and to encourage customers to #shareyoursub.

Subway UK and Ireland marketing director Sacha Clark said, “We were over the moon by the response that Customer Appreciation Day received last year, we just had to bring it back to say thank you to our customers. This year we wanted the day to be all about sharing a moment with a loved one so buy one, get one free offer is twice as nice as before!” 

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