Wimpy launches reusable hot cup scheme

Every time customers return with their branded cup, they will receive 25p off any regular takeaway hot drink.

Wimpy launched its nationwide ‘Drink, Rinse, Repeat’ reusable hot cup scheme last Friday, 10 December.

For £2.50, customers will be able to buy their own Wimpy-branded 12oz reusable hot cup in-store at participating stores. Every time they return with the cup, they will receive 25p off any regular takeaway hot drink.

“As a brand, we’re keen to be as sustainable as possible. Given that only a fraction of takeaway disposable cups are actually recycled, we felt it was important to offer a reusable takeaway alternative which customers can use time and again,” general manager Chris Woolfenden said in a statement.

“This scheme enables them to save money and helps reduce the amount of waste, which is good for the environment and good for the wallet.”

Fully branded, double-walled and insulated, the cups are both microwave and dishwasher friendly, the fast food chain added.