, UK
186 views
/Meaningful Vision

Chart of the Week: Combo meals lead QSRs top promotional trends

Price reductions make up 70% of all promotions this year.

Special offers, a subcategory of price reduction promotions make up 45% of all promotions with the most popular one being combo meals, a chart by Meaningful Vision revealed.

Combo meals and meal deals provide better value for money, becoming a regular and prominent feature on daily menus as revealed by the latest study. 

For instance, approximately 23% of the menu for top QSR chains features some combo offers, such as a main meal, side, and drink. 

The number of promotions is growing this year, with the most popular ones revolving around price reductions, accounting for nearly 70%. 

Fast food chains entice customers with special price offers, limited-time discounts, and coupons to encourage purchases. 
 

Follow the link for more news on

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Chipotle opens 1,000th restaurant
It is located in the greater area of Kansas City, US.
International
wagamama is UK’s most diverse restaurant workplace
The brand ranked 130th in all of Europe and 1st in the UK among restaurants.
Mr Bao Group formalises to ‘6 OF 1’
This marks the brand’s departure from the Taiwanese restaurant concept.
New concepts