,UK

45% of consumers ordering via mobile devices when dining out, survey says

Virtual and augmented reality technology are also increasingly attractive to younger adults.

Forty-five percent or at least four in every ten Brits are ordering via mobile devices when dining out since summer of last year, according to a survey from Zonal and CGA’s latest GO Technology report.

Three-quarters (76%) of consumers have pre-booked to eat or drink out in a hospitality venue whilst over half (56%) of 18- to 24-year-olds would prefer to order online even after the country has been safely vaccinated.

3,000 British consumers were surveyed for the report. All figures are taken from the January 2021 edition of the survey.

A quarter find the idea of tracking orders on their mobile devices “appealing” and a fifth of respondents would like to be able to create bar tabs or repeat previous orders.

The survey added that 14% are “very interested” in voice-search whilst 13% want voice-order features when planning restaurant, pub and bar visits.

Virtual and augmented reality technology are also increasingly attractive to younger adults, where a third of users say they are very interested in virtual reality tours and experiences. Appeal for robot waiters and bartenders is growing, with well over a quarter (29%) of late-night bar users saying they are very interested to experience such services.

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