Food-to-go retailers are looking for more themes that could generate growth.
Healthy-eating trends, partnerships and new destinations are some of the key trends that could drive growth for the food-to-go (FTG) sector in 2019, according to IGD.
In 2018, there was a continuing focus on healthier new product development that will see “significant further development” this year as QSRs are still introducing vegan and vegetarian options. One example cited is the launch of the vegan sausage roll of Greggs a few weeks ago, driven by an online petition.
Sustainability will also be a key area in the sector as there is a shift towards reusable cups, compostable cutlery and reduced plastic use. As an example, Wimpy just recently announced that they will replace their plastic straws with biodegradable paper straws.
Another key trend that IGD mentioned for FTG is partnerships between FTG retailers and grocery stores. These kind of partnerships are said to have a role in developing the FTG appeal of a large format retail store. Last year saw YO! Sushi and Bella Italia partner with supermarket chain Tesco in selling their retail range. More recently Wasabi has partnered with Sainsbury's.
Retailers, food-to-go specialists and manufacturers are also said to have been exploring what other themes could generate growth. IGD said that across Northern Europe, hot food is becoming a key theme along with self-serve and counter served solutions.
Food halls are seen as an increasing trend across North America and Europe. For instance, Market Hall in London has plans to open another location in the capital after recently opening their Victoria site in late 2018.
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