Nearly one in five Brits to eat veggie, vegan this Christmas: Deliveroo survey

The food delivery firm reported 105% growth in vegan orders year-on-year.

Since World Vegan Month last year, Deliveroo orders of completely plant-based dishes on the platform have risen by 105%, the company revealed.

The food delivery company, which boasts over 14,000 vegan and vegan-friendly restaurant-partners, listed Brighton, Bristol, Leeds, York and Manchester as the top five cities that ordered vegan items, followed by Liverpool, Norwich, Glasgow, Edinburgh, Sheffield and London. 

Survey data commissioned by Deliveroo also discovered that 19.6% out of 2,000 respondents said they will be “breaking with tradition” and eat a vegan or veggie dinner this Christmas. Out of those respondents, 58% stated that they began eating plant-based at Christmas in the past four years or less - and 46% in the last two. 

Slightly more females eat vegan/vegetarian food at Christmas (21%) compared to males (17.8%), whilst male respondents are far more likely to have adopted veganism/vegetarian eating in the past year at 47% than females’ 23%.. 

Main reasons Brits gave for opting for plant-based food this festive season were anticipating catering for vegetarians and vegans at the table, health benefits, variety, and animal welfare.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.
It will have seating for 46 diners along with ‘grab and go’ options.
The location aims to showcase ‘takeaway classics' that founder Julian Denis and chef Harry Fox grew up with.
The chicken brand was created with British YouTube group The Sidemen.
Digital continues to be the main driver of the business, the company said.
The concept is the brainchild of Dayashankar Sharma, the executive chef behind fine-dining Indian restaurant Heritage Dulwich.
Revenues at the restaurants it has opened this year are “far more” than the chain had expected.
It joins a growing number of food companies that have announced global commitments to eliminate the use of cages in their egg supply chains.
The chain also appointed two more companies in the UK as part of its roster of franchisees.
It also has to open an additional 10 stores over the next two years.
The item was launched by the high street group in 2019 and helped to serve up a significant sales boost in the same year.
53% of consumers are actively counting calories or checking sugar content.