33% of British grocery shoppers wary of ethical impact of food eaten: report
Veris Strategies suggested that circular food strategies need to be reframed so that “morally conscious approaches” can be better promoted.
One in every three British grocery shoppers regularly think about the ethical impact of the food they eat, according to a report from Veris Strategies.
The sustainability think tank says that most industry experts are also aware that consumers are increasingly basing their food choices on credentials such as animal welfare, food integrity, deforestation and fair trade.
The report also suggested that circular food strategies need to be reframed so that “morally conscious approaches” can be better promoted, including areas such as workers’ rights and supply chain traceability.
Some food companies may already be reframing their circular strategies as nearly half (43%) stated that their organisations were either exploring or planning to explore opportunities in this field.
Experts cited in the report said mindset, behaviour change, and a lack of knowledge or skills are the key stumbling blocks to overcome if the food industry is to scale up circular thinking.
“It’s clear that morally conscious approaches can be better applied and promoted when it comes building more resilient, resource-efficient food systems,” Veris Strategies founder Kate Crawley said in a statement.
