Almost half of Brits under 25 not motivated to follow a healthy lifestyle: survey

47% of them says that they are as fit as they need to be.

49% of Brits under 25 years old admitted that they are not motivated enough to lead a healthy lifestyle as opposed to 51% of those aged above 65 saying that they are doing what they can to follow healthy habits.

According to a survey by Mintel, this is said to be led by 57% of women aged 16 to 24 years old. 26% of the overall respondents that costs are stopping them from going with the healthy living trend, 21% cited lack of time while 17% think it’s boring.

Furthermore, 47% of them says that they are as fit as they need to be.

“The generational difference highlighted in our research reflects the health implications of lifestyle choices are holding far more relevancy and immediacy for older consumers,” Emma Clifford, associate director of food and drink at Mintel, said.

“Keeping as healthy as possible is more of a pressing concern for older consumers than their younger counterparts, with fewer distractions in their path – especially for retirees.”

Meanwhile, majority of Brits seem to follow a healthy lifestyle as it was also further revealed that 60% of them support taxes on unhealthy food and drink. 48% of women said that this would improve their appearances.

“Over 6 months after the soft drinks sugar tax was introduced and reports of a potential ‘pudding tax’ being considered, consumers are keen on the idea of taxing them in order to discourage unhealthy lifestyles,” Clifford continued.

“It is clear that consumers really want help in cutting through all the noise around healthy lifestyles, with more guidance in making healthier choices as well as rewards for doing so.”