Almost three in four shoppers have bought lunch on the go, says research
IGD has released new data about food-to-go shoppers.
According to the research published by IGD, data suggests five food-to-go missions: Breakfast, Leisure, Lunch, Drink, and Snack. In the last month, 28% of shoppers have ordered breakfast on the go, a whopping 70% have eaten lunch on the go. Furthermore, 50% of shoppers have completed a leisure mission, 54% have bought drinks on the go, and 45% have bought snacks while out.
Retailers who are looking to tap into this market best prepare early as the most popular time to complete a food-to-go mission among shoppers occurs from 10 am to 2 pm. The lunchtime peak is consistent throughout the week, according to the research.
On average, 85% shoppers completing a food-to-go mission spend £2 or more on their food, which contributes to the £16.1 billion total spend in 2016.
The most popular products that feature in the five food-to-go missions are sandwiches and cold wraps, which 56% of shoppers admit to buying, soft drinks (52%), hot drinks such as coffee and tea (46%), savoury snacks (44%), and biscuits, cakes and pastries (38%).
For more information on IGD's research, visit their website here.
